manifesto

How should one go about analyzing a text? Alas, a worthy question, one we have spent the semester addressing. In my attempt to answer it, I have decided to focus upon a single aspect of the grander picture, a constituent of the overall question: what decides literary and artistic value? Is there something inherent in a text for which analysts should search, or does the reader decide meaning? Let’s say, just for the moment, that literary value is measured in the ability of a text to relay gender stereotypes. Who is to say, then, that a silly YouTube advertisement—“Why men run away: 10 mistakes that women frequently make”—does not hold literary value? The advertisement is trashy; chances are, the author didn’t put a whole lot of thought or effort into writing it. Regardless, I think that such an advertisement does hold literary value; and in this way, I am a true advocate of new historicism.
The advertisement itself does not deconstruct gender stereotypes. Perhaps the kinds of texts that do are in a way more valuable than those that simply relay them. But we cannot deny that throughout history, literature has performed both functions—relaying and deconstructing. The job of a literary critic is not to decide the value or intelligence of an author. Our job is to understand a text within its context—the context of the author’s emotional heartbreak, the context of a warring England, or the context of gender stereotypes in the United States. This is literature in its essence: a contextualized mirror, with the capacity to reflect or deconstruct culture. The YouTube advertisement reflects culture: it appeals to perceived female insecurities, reinforces the notion of men’s emotional disconnect, broadens the gap between the sexes.
“The historicity of texts and the textuality of history”: such is the mantra of new historicism. This YouTube advertisement shall not (nor should it) do down in history as a masterpiece. But the ad has meaning. It should be contextualized within its purpose, if known (to redirect YouTube-goers to Yahoo.com), within its intended audience (probably teenaged to middle-aged women) within culture (gender relations), and of course, within other texts. Let’s look at the ultra-famous novel He’s Just Not That Into You, and this internet ad, and a recently-published thesis on social culture at Dickinson College.
As I continue on in my literary travails, I would like to keep in mind the idea of perspective. For any piece of work, there are probably hundreds (okay, maybe not quite hundreds) of different contexts in which I could view it. I feel that my job is to keep looking, because culture, like meaning, is everywhere. It is the sub-context of the words all around us, even the words we’ve learned to ignore, like those constituting YouTube ads. Potential meaning, however, is locked up in isolation; the job of the critic is to contextualize it, and thus to liberate it.

21 thoughts on “manifesto

    • شرکت بازرگانی دکاموند شیمی وارد کننده انواع روغن ها و موادد شیمیایی
      فروش ویژه تگزاپن
      ماده ای خمیری شکل و نیمه شفاف است.
      این ماده کاربردهای زیادی در صنعت دارد.

    • شرکت بازرگانی
      دکاموند شیمی وارد کننده و تامین کننده انواع روغن ها
      وارد کننده روغن بنفشه
      تسکین بیماری هایی ریوی
      کاربرد گسترده در صنایع عطر سازی
      آرامبخش

    • شرکت بازرگانی دکاموند شیمی وارد کننده انواع اسانس ها و روغن های خوراکی و آرایشی بهداشتی
      فروش ویژه روغن آفتابگردان
      سرشار از امگا 6 و امگا 9
      کاهش کلسترول LDL
      افزایش کلسترول HDL (خوب)

    • شرکت بازرگانی
      دکاموند شیمی وارد کننده و تامین کننده انواع روغن ها
      وارد کننده روغن کاج
      بسیار خوش عطر و خوشبو
      مفید برای بیماری های پوستی
      تسکین دهنده سرما خوردگی

  1. شرکت بازرگانی دکاموند شیمی
    وارد کننده انواع اسانس ها و روغن ها
    فروش ویژه روغن اووکادو به صورت عمده
    ارسال به سراسر کشور

  2. شرکت بازرگانی دکاموند شیمی
    وارد کننده انواع اسانس ها و روغن های خوراکی و آرایشی بهداشتی
    فروش ویژه روغن سویا
    روغن سویا سرشار از اسیدهای چرب غیراشباع می‌باشد

  3. شرکت بازرگانی دکاموند شیمی
    وارد کننده انواع اسانس ها و روغن های خوراکی و آرایشی بهداشتی
    فروش ویژه روغن هسته انگور
    حاوی امگا ۶ بوده که سبب افزایش تولید کلاژن در پوست می شود.

  4. بازرگانی دکاموند شیمی وارد کممده و تامین کننده
    فروش اسید فرمیک
    استفاده به عنوان منبع مونوکسید کربن در آزمایشگاه

  5. بازرگانی دکاموند شیمی وارد کننده انواع روغن های خوراکی و آرایشی
    فروش روغن هویج
    افزایش رشد و ضخامت مو
    تقویت ریشه مو و متوقف کردن ریزش مو

  6. I have read your post clearly. It is very unique and different from other posts. You talk truly right and there is no doubt in this information. Thanks for another good post!

Leave a Reply

Your email address will not be published.