Posted by site admin under Archive - PSYCH 430Comments Off
I definitely agree, again, that the “familiar = comforting = better” schema is definitely something which influences products. I personally still struggle between telling the difference between Pepsi and Coke because I was raised on Caffeine Free Diet Pepsi and Coke, BUT I know that I can tell the difference between Sprite and 7-Up, though everyone else I’ve talked to can’t see the difference. I can because I associate 7-Up with positive memories at my grandparents’ house, so that definitely influences me. If I was given one without being told either way, however, that would make it harder for me to distinguish between the two.
With regards to an earlier point someone brought up: it definitely made me uncomfortable as well to hear about “split decisions over logistic decisions” at first. I think I need to read more about the decision-making about heart attacks before I could make a final decision. However, I do agree with Gladwell asserting that good decision making requires a balance between the slow, logical thinking and quick, snap judgments, and I think this holds true especially with people in the medical profession. There are some times in which you just need to make a decision then and there, and having a way to ensure success with this is definitely comforting. But then, that’s just my own gut feeling.