The Valiant Virtuoso

The story of an Advertising intern at the John F. Kennedy Center for the Performing Arts.

One Week Later…

And with that, my first week as an Advertising intern at the Kennedy Center has concluded. How time flies. Please take a look at the arts and cultural center from the Theodore Roosevelt Bridge… How beautiful it is.

Kennedy Center outside photo

The nation’s performing arts center. Thank you for your passion, JFK.

Excitement, coffee, and nerves are the words that really summarize my first week at the Kennedy Center. You should have seen me when I was walking to work on my first day. Everything was going well, to be honest—I was wearing my business formal attire, wielding my blonde roast Starbucks coffee, and listening to the La La Land soundtrack on repeat (because everyone listens to La La Land on their way to work in the mornings, right? Well… you should). Despite my attempt to fit in with the excitement and frenzy of the morning rush, the minute I stopped using my phone to navigate, I was lost. Ashamedly, I turned around, realizing I was walking in the opposite direction. (I hope it gets easier.)

Kennedy Center Atrium photo

A look inside the atrium of the Kennedy Center. I promise… it’s even more spectacular in person.

On Monday, I participated in an in-depth orientation process. The group of interns—which ranged from Dance Programming to Institutional Affairs and everything in-between—and I explored the Kennedy Center’s nine major theater venues and the exquisite hallways, while also learning of the history and contexts that inform the organization itself. President John F. Kennedy—the man from whom the institution takes its name—once said, “I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit.” The human spirit, to Kennedy, was the arts. As such, I learned that the Kennedy Center is committed to increasing opportunities for all people to participate in and understand the arts—those which reflect the highest standards of excellence and diversity indicative of the world in which we live.

On Tuesday and Wednesday, I was introduced to my role as an Advertising: Editorial Communications intern—a role which, if we’re being honest, is pretty amazing. In general, I am charged with conceptualizing, writing, and deploying email marketing campaigns. In addition, I write the copy for ballet, theatre, and comedy brochures while also producing short radio spots that will be aired across the D.C. metro area. While I am working on a handful of email marketing campaigns right now, my current print project (and my favorite) is a theatre brochure that will drop to all Kennedy Center theatre subscribers in just a few weeks. I can’t wait to share the final product with you all!

Theatre Brochure photo

The 2018-2019 Theatre Brochure for the Kennedy Center. I’ll be writing a print brochure soon—I can’t wait to show you it!

On Thursday and Friday, I continued to work on my digital and print projects, while also participating in meetings ranging from production inquiries, theatre programming, concept gatherings, and more. During a meeting that pertained to the Kennedy Center’s Reach initiative (you can read about it here!), I was asked to share my own opinion on the naming of rooms and spaces that will exist at the Reach. Although I am an intern, my colleagues have made a great effort to ensure that I feel equally a part of the team, and I am very grateful.

While I could certainly write more, I really must be going. After all, I am going to see Mendelssohn’s “Italian” Symphony at 8 p.m.! Wishing you all a restful, exciting, and joyful summer! Take care, my friends!

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