Spanish Publishers: You Had One Job

In the course of a review of an excellent Latin-Spanish bilingual edition of Frontinus’ De aqueductu, the distinguished Dutch classicist Vincent Hunink makes a welcome comment on the relative difficulty of obtaining Spanish classical books, including the one under review:

Perhaps I may take the opportunity to make a general point on Spanish books. In the world of classical scholarship, English, French, German, and Italian seem the dominant languages. Spanish, although a major world language, takes a much less prominent place, and I know many colleagues (to say nothing of students) who never open a book in this language at all. Several reasons may be adduced to explain the relative isolation of Spanish classical studies, but surely the lack of easy access to Spanish books must rank high. I have searched for Paniagua’s new edition online, but what I found was deploringly little, indeed: on August, 28th, 2017 there was one copy (!), without a cover image, available through Amazon, and one online shop in Spain that sells the title (Marcialpons.es). This means that this book is effectivelyunavailable to international readers, and that only dedicated specialists will take the trouble of purchasing it.

Spanish books on classics deserve more attention from the public, but for a start readers should be given the possibility to find Spanish books at all. I suggest that publishers, universities, and government institutions throughout the Spanish speaking world should unite forces and provide users with an easier way to become familiar with new Spanish books on classics, and to buy them if they are interested. A good Internet shop (or a serious Spanish department within an existing shop) might be an idea. Alternatively, an internet platform offering free PDFs of such books would be a great instrument to promote Spanish publications. As soon as information would become freely available, many of those who now decline to read any Spanish might be effectively tempted to change their behavior.

Much of what I suggest here on books in Spanish, also goes for books in that other important Iberian language, Portuguese. So perhaps a concerted Spanish-Portuguese campaign is due.

How is it that these publishers (or at least this one) are not doing the one thing they are supposed to to: publish, i.e., make their books widely available? Is this something more widely problematic in Spanish publishing, or is it a classics thing?