Updating the Chapter’s Facebook Page!

Hello!

As my time interning for the Alzheimer’s Association sadly comes to an end, my final assignment is to brainstorm ideas for our chapter’s Facebook event page for the Norwalk Walk to End Alzheimer’s on October 8th. My co-intern and I have come up with some very fun ideas to get the attention of our followers and even have more people follow the page in the future. For example, we came up with days such as “Motivation Monday”, “Tip Tuesday”, and “Why I Walk Wednesday”, where we would attach a picture or quote to go along with the post to make people excited about the upcoming walk along with become more motivated to keep fundraising for their teams. We have created multiple folders that include fun ideas and pictures that we can post as weekly reminders for teams and fun ideas for fundraising tips. Although I will not be there in the next few weeks to actually post to the event page, I am happy to have started brainstorming for this Facebook page which will do a great deal of encouraging everyone to fundraise for their team or start their own team if they were not already involved. I am so glad I got to be a part of yet another marketing strategy for the walk because I understand how important it is to spread awareness about this organization and its events. Overall, I have learned a tremendous amount about the workplace, specifically about non-profit organizations, have grown as a person and an intellectual, and am so grateful for this internship experience.

-Kyra A

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Recruiting the Town!

Hello!

Today, my co-intern and I have been asked to go to local stores and companies in the neighboring towns of Fairfield, CT. We were told to spread awareness around downtown Fairfield and Westport and ask stores/restaurants if they would be willing to have us put donation boxes on their front desk or hang tear-off sheets with the Walk to End Alzheimer’s information on it. We also wanted to have stores potentially purchase a mile marker which means that the company would sponsor the Alzheimer’s Association at the walk by paying $200 for a lawn sign with their name on it, and the ultimate goal would be to have a company start their own team for the walk. Although asking store owners about getting involved with our organization was intimidating at first, after we went to a couple places, we started to get the hang of it and became more confident in ourselves. Overall, this trip was a huge success for spreading the word about fundraising for the Alzheimer’s Association walk in Norwalk. In downtown Fairfield, we were very successful at having store owners and managers agree to have donation boxes put on their desks along with tear-off sheets on bulletin boards in stores along with in various public spaces. However, our biggest success of the day was when we went to downtown Westport and spoke to the owner of the Vineyard Vines store there, who agreed to host an event for us to fundraise there by allowing us to have a table in the store in order to recruit more people to start teams and get involved, along with having 10% of all purchases at the store on that day to be donated to the Alzheimer’s Association. Additionally, the owner said that although they are not allowed to purchase a mile marker, they would be happy to make a $200 donation to the cause and also agreed to start their own team for the Norwalk walk, which came to us as an extremely happy surprise. So, although every other store did not seem very interested in starting a team or buying a mile marker and simply agreed to hold donation boxes and tear-off sheets, the success that resulted from going into Vineyard Vines made the entire day even more worthwhile. I have learned a great deal about how to communicate with business owners and  how to make fundraising for our organization more of an incentive for them to advertise for their company in the goal of raising as much money as possible.

-Kyra A

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Advertising for the Alzheimer’s Association!

Hello!

Today I have been assigned to research potential social media outlets for Norwalk and Danbury, which are where our two walks are held in a few months. So, I have created an excel spreadsheet with a list of Magazine publications, newspapers, radio stations, along with TV news stations and contact information for each. Advertising is one of the most important aspects of the walk events because it allows us to spread the word about these events in order to obtain more teams and donations and make the walks a huge success. I have done a lot of research on news sources to contact in order to advertise the Alzheimer’s Association walks that will be occurring. I am learning a great deal about the importance of marketing and advertising for any event in order to get as many people as possible to participate and know about what the event is, where and when it is, and how to join. I will most likely be contacting these news sources soon or have other volunteers look over the list I have made and add their own ideas for people to contact first. We have also recently received a great deal of marketing materials for the walks such as bumper stickers, window clingers, donation boxes, lawn signs, and tear-off sheets with the walk information on all of them. These materials will soon be distributed throughout all of the neighboring towns in Connecticut in order to spread awareness even more for the walks. I have already put a car magnet on my car and am going to be start placing tear-off sheets and lawn signs wherever I can around town! I am really enjoying helping to spread the word about the Alzheimer’s Association walks!

-Kyra A

 

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Preparation for the Gazebo Event!

Hello!

This week, the Alzheimer’s Association held a supporter event at the Gazebo in Norwalk, CT. Although I was not able to attend the actual event, I was a part of the organization and preparation for the event. This event was extremely successful and raised a lot of money for this organization. I was able to help organize the event and spread awareness for more people to know what this event is and the importance of attending it so that we were able to have a large turn-out. Although smaller events like this one do not tend to be the main focus for most people since they do not raise as much money as the walks that take place, these kind of supporter events are extremely beneficial for the Alzheimer’s Association because they raise a combined amount of money that is crucial for this organization to reach its yearly goal. I have learned that with non-profit organizations, every dollar counts, so although individual supporter events may appear like they do not raise much money, if multiple events like this one takes place each week, a large amount of money can be raised just with these events alone. It is often easy to focus all of your attention on the larger and more well-known events such as the walks that raise hundreds of thousands of dollars, but in the end, all of the money raised goes toward the same cause. Through this event I have also learned about the importance of networking at the smaller events in order to spread awareness in smaller locations about our organization and about influencing more people to donate and start their own teams for the walks. I have really enjoyed being a part of my first official event at the Alzheimer’s Association and am so glad it was a success!

-Kyra A

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Starting Walk Preparation!

Hello!

Starting this week, the majority of my time is going to be spent helping to raise money and recruit teams for the walks that will take place in a few months. The two walks that this Connecticut chapter of the Alzheimer’s Association are in charge of are the Norwalk, CT walk which takes place in October and the Danbury, CT walk which occurs in September. Today, I sat in on a conference call with the National Headquarters for the Alzheimer’s Association for the top 30 walks in the country. Our chapter made the top 30 highest fundraising walks in the country for the Norwalk walk last year, and so we were able to listen into the conference call that discussed changes in the website for this year along with helpful strategies for marketing and fundraising. One of the most prominent strategies that was emphasized in the call was to gain more sponsors from companies for our walks since they have previously been shown to raise double the amount of the average walk team, which would increase the likelihood of reaching our goal of $500,000 for the Norwalk walk. Listening to this conference call really helped me gain a much better understanding of what work needs to be done to reach our goal for both walks and learn about new ways of contacting a wider range of companies and businesses to raise money and create more teams. I am looking forward to doing more work and research on ways to go about raising money for each walk.

-Kyra A

Below is an example of a fundraising event where people participate in an activity and all proceeds go toward the Alzheimer’s Association.

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Marketing for Upcoming Walks!

Hello!

This week, I have been informed on everything that goes into the upcoming walk events, including marketing strategies for recruiting teams for the events. Although both walks for the Alzheimer’s Association are not until September and October, the tremendous amount of work that needs to go into these walks makes it imperative to start organizing the event far in advance. I have been doing a great deal of research on creating a list of contacts of people who would potentially be interested in forming a team for the walk such as local companies, high school athletic teams, and Greek organizations at nearby universities. I have also familiarized myself a great deal with the Alzheimer’s Association website that includes possible ways for recruiting teams in the area. I have now formed an extensive excel spreadsheet with possible contacts from neighboring towns in Connecticut who we might want to consider contacting to start their own team for our walks. This project of mine will most likely last many weeks since I can always look into adding more contacts to my list, such as church groups which I will look into next. However, I believe that I have created a great starting list to begin contacting people in order to raise the most amount of money and make these walks a huge success. This assignment has been very interesting to me and I have learned a lot about marketing strategies and the best ways to contact people.

-Kyra A

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Finally Moved In!

Hello from the new location!

After about a week and a half, the Alzheimer’s Association has officially moved into their new location, which has around 5 office rooms, a conference room, a waiting room, and a full kitchen which is a major improvement from the previous location which had only 2 office rooms and a large conference space. I have successfully helped with this transition and have now been assigned to unpack boxes and re-organize the space so that all workers can easily find any materials they might be looking for. I have learned a great deal about the importance of a comfortable office environment and the organization of all office materials which directly effect the productivity and efficiency of all workers. I have recently come to the realization that often times in an office space, the small things, such as having a sink and bathroom directly available in the office, are very valuable to the workers and make their lives much easier so that they can be more efficient and can spend more of their time focusing on their job. The old location did not have many appliances  to fit the basic needs of the workers, and therefore it was much more difficult to be as productive. Now with a huge kitchen, conference room, and offices with beautiful windows and lighting, productivity can be at its highest. I have also become much more aware of various organizing strategies that can be extremely beneficial for an office space such as labeling every box on the outside and making sure that each brochure is able to be seen easily from the outside in order to reduce the amount of time workers take finding what they are looking for. Now that I have organized everything in the new space and have delegated a space for myself and my future projects, we are now getting ready to start preparing for upcoming events such as the Gazebo event and the walks!

-Kyra A

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Alzheimer’s Association Moving Locations!

Hello!

As I begin my internship at the Alzheimer’s Association and start to form relationships with my new co-workers, it just so happens that the organization is moving locations to a much larger and more accessible office building. Although my first few days at the Alzheimer’s Association have involved packing boxes, organizing supplies, and helping each worker with anything they may need, I have served as a tremendous help through the stressful and overwhelming situation of transferring to a completely new location. I have been very needed with regards to organizing how the new offices and rooms will be set up and determining how to go about organizing each room. Additionally, as I have been going through all office supplies and walk materials, I have learned a great deal about which supplies are needed for each event and how they are all used. Despite the fact that I have yet to partake in any event planning, I have served as a large aid with the move that has reduced the stress of all co-workers and allowed for a very smooth transition to the new location. With a much larger location, I am learning exactly how beneficial it is for each worker to have their own space to work, instead of all working in one room together which was the case at the previous location. A much larger office space allows for an increase in productivity as each member is able to have their own privacy to make phone calls, check emails, and work more individually instead of constantly chatting with others and being in a loud environment. Additionally, the new events that I will be working on will be able to run much more smoothly since all event materials will be well organized and easily found when needed, along with each member of this association having a delegated office to complete their part for each event more efficiently.

I am looking forward to being of more help this summer at the Alzheimer’s Association!

-Kyra A

 

Below is a picture of the new office building for the Alzheimer’s Association.

Image result for 70 new canaan avenue norwalk ct

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