Consumers’ market power

Collectively consumers can influence market outcomes by making consumption choices based on factors other than price. If you are informed about the working conditions of people who make your jeans, you can choose to purchase jeans from those companies that provide safer working conditions. Partly in response to such informed buying, Levi Strauss & Co is providing lost cost capital to its suppliers helping them improving working conditions and environmental performance.

1 Comment »

  1. allons Said,

    December 2, 2014 @ 2:38 pm

    Very interesting article of how consumers have market power. It is interesting to see how companies and producers alter their products in a way that caters better to the consumers. Very good example of market power and consumers.

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