N.F.L. Agrees to Stop Calling for Price Floor on Resold Tickets

The N.F.L. has agreed to remove its price floor on tickets sold on the secondary market through the NFL’s online exchange, reaching a settlement with five states and Washington, D.C., ending a two-year antitrust investigation into allegedly unlawful ticket resale practices. The investigation explored whether the league’s ticket pricing practices, including applying a price floor on tickets sold on league websites, violated antitrust laws. The price floor was set because the league blamed resellers for declines in attendance because reselling of cheap tickets online makes it more difficult to sell full-price tickets at the box office. However, under the NFL’s price floor scheme, fans were forced to pay inflated prices for even the least desirable NFL games, which put fans at a disadvantage.

As a result, the NFL will discontinue a league policy that had required all 32 teams to ban tickets being resold on Ticketmaster and similar websites for less than face value, set at the price floor.  While the NFL agreed not to force teams to impose a price floor, the settlement allows for them to privately set one for their team. In addition, the league cannot encourage teams to use technology making it more difficult for buyers to purchase tickets from other online vendors, leaving it to the teams to stop ticket fraud.

2 Comments »

  1. mattpersick Said,

    December 7, 2016 @ 3:53 am

    I find it interesting that the N.F.L would impose a price floor when every other major professional sports league allows for tickets to be bought and sold in open markets.

  2. cortij Said,

    December 8, 2016 @ 3:59 am

    It seems that with the price floor eliminated, tickets will become less expensive and more people will want to purchase game day tickets. Hopefully by eliminating this practice, the market for NFL games will reach an equilibrium point.

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