Bundling Products

http://www.economist.com/node/686457

This article illustrates the concept of “Bundling,” and how it can’t be easily done in some cases. “On June 28th, an American appeals court upheld parts of an earlier judgment that, by bundling its Internet Explorer browser with its Windows operating system, Microsoft was seeking to preserve, or even extend, a monopoly position in operating systems.” This illustrates the concept of bundling, and how certain companies will attempt to bundle items in order to in some sense spread their products into the market, by pairing goods with higher demand, with goods with a lower demand.

 

1 Comment »

  1. messersi Said,

    December 11, 2016 @ 10:27 pm

    http://www.forbes.com/sites/hbsworkingknowledge/2013/01/18/product-bundling-is-a-smart-strategy-but-theres-a-catch/#c9de0d53dbf4

    Another good article which illustrates the idea of bundling. This strategy has been used on all different platforms for products related to all different kinds of people.

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