Less than a month after H&M recalled an image of a black child modelling a hoodie with the slogan “coolest monkey in the jungle,” they have once more returned to the limelight and were forced to recall a range of socks with a pattern that appeared to resemble the word “Allah” written in Arabic. Although it was intended to be a lego holding a hammer, this illustration bares resemblance to the Arabic language. Throughout these controversies, high-profile figures have spoken out calling H&M’s image “offensive”, “irresponsible” and “racist”. Although they hired a diversity specialist, they should have already had heightened cultural sensitivity in both scenarios. Traditional tribal patterns, derogatory terms and prints are often seen in contemporary fashion despite their negative connotations and cultural misappropriation. It is critical to to be considerate and oppose these styles as they foster stereotypes and hurt identities. To keep clear of further controversies, fashion lines should have a strong commitment to addressing diversity and inclusiveness and be vigilant selecting designs.