The Race to Consume

Thorstein Veblen wrote his “Conspicuous Consumption” towards the end of the industrial revolution in 1902. The work intended to highlight what Veblen saw as frivolous consumption for the sake of status rather than for a necessity. Veblen witnessed large scale consumerism in its early stages and pinpointed the essential characteristics of a caste system based entirely upon one’s ability to purchase the correct things.

The upper level of Veblen’s caste system was known as the “leisure class,” a class which ostensibly consumed luxuries, and was wealthy enough to indulge in leisurely activities.… Read the rest here

Thorstein Veblen on Conspicuous Consumption

Author: Thorstein Veblen, born in Wisconsin in 1857, was an economist and sociologist. He grew up in Minnesota, raised by his parents to value education and hard work. Perhaps this is the root for his distain of what he termed as “conspicuous consumption” and waste of the Gilded Age.

Context: He wrote Conspicuous Consumption in 1902 in his book The Theory of the Leisure Class. He wrote this during the second industrial revolution.

Language: Veblen’s tone is critical, informative and philosophical.… Read the rest here

Veblen’s Leisure Class

Author: Thorstein Veblen, Conspicuous Consumption (1902); American-born son of Norwegian immigrants who owned a farm where he spent his youth; his rural background may have led to his prejudice against the so-called “wasteful consumption” urban dwellers engaged in, leading him to write this essay

Context: beginning of the 20th century, during a period of rapid urbanization; the influx of Americans to large cities allowed the economy to grow because of the rise of the middle class, or the “leisure class” as he calls it

Language: he seemed to have disdain for the rise of the leisure class; he often mentions these people’s spending habits as wasteful and unnecessary

Audience: seems to be written for educated individuals, perhaps directed at those within the leisure class; may have been an address to enlighten those who participated in “conspicuous consumption” about the faults of their actions

Intent: again, it seems to have been written as a wake-up call to those within the leisure class to prevent them from further spending wastefully; he wished to highlight the divide between the middle class (those who in his eyes spent money wastefully and those who appeared to be more thrifty)

Message: The essay noted the rise of a socioeconomic class that fell somewhere between the upper class as he knew it and the lower class.… Read the rest here

Veblen’s Conspicuous Consumption

Author: Thorstein Veblen was born in 1857 in Wisconsin and moved to Minnesota where he spent the majority of his childhood working on his family’s farm. His family was a part of an immigrant farming community that stressed hard work and dedication, explains his disdain for the effects of capitalism, as shown in his book The Theory of the Leisure Class.

Context: Veblen wrote about Conspicuous Consumption in 1902 in his book The Theory of the Leisure Class and coined the phrase as a way to describe the behavioral characteristics of the emerging social class that was a result of  acquired wealth during the Second Industrial Revolution.… Read the rest here

Leisure Class

Author: Thorstein Veblen, born in 1857, was a respected American sociologist and economist. He was raised in Nerstrand, Minnesota by successful Norwegian parents who accentuated the values of hard work and education while contributing to his disdain for lavishness. He began his formal studies in economics at the age of seventeen and worked under the tutelage of many prominent economists.
Context: Veblen’s renowned economic treatise, The Theory of the Leisure Class, was published in the United States in 1899.… Read the rest here

Vicarious Consumption

Author: Thorstein Veblen was born in Cato, Wisconsin on July 30, 1857. He spent the majority of his childhood working on his family farm as part of a Norwegian immigrant farming community.  His parents stressed hard work and education, an emphasis that would factor into his disgust for conspicuous consumption. Veblen studied and worked at several universities including Johns Hopkins, Yale, and Cornell.  Veblen wrote The theory of the Leisure Class when he was in his early forties.… Read the rest here