The Race to Consume

Thorstein Veblen wrote his “Conspicuous Consumption” towards the end of the industrial revolution in 1902. The work intended to highlight what Veblen saw as frivolous consumption for the sake of status rather than for a necessity. Veblen witnessed large scale consumerism in its early stages and pinpointed the essential characteristics of a caste system based entirely upon one’s ability to purchase the correct things.

The upper level of Veblen’s caste system was known as the “leisure class,” a class which ostensibly consumed luxuries, and was wealthy enough to indulge in leisurely activities.… Read the rest here

The Leisure Class

“The Theory of the Leisure Class”, written by Thorstein Veblen, was a piece written from observations on the effects of capitalism of the leisure class. Veblen mentions that the only purpose for the wealthy/leisure class is to consume. Veblen sees this type of lifestyle as a waste. He does not say it out right but Veblen looks at this time period as a sort of step back in terms of society and not a step forward.… Read the rest here

The Vicarious Consumption of Goods

In 1899 Thorstein Veblen wrote “The Theory of the Leisure Class” on his observation of division of labor; specifically the effect capitalism had on the upper/leisure class.  As a child of immigrant parents being raised in Wisconsin, Veblen had trouble adjusting and felt isolated from the American way.  This detached upbringing seems to have an impact on the way he describes the leisure class, as he speaks as though he is on the outside of society looking in.  … Read the rest here

The Theory of the Leisure Class and Conspicuous Consumption

Author: Thorstein Veblen was an American economist and sociologist, along with being the leader of the institutional economics movement. He was born to Norwegian parents, and studied at well-known American colleges.

Context: The Theory of the Leisure Class was written in 1899, following the Industrial Revolution and during a time of more widespread prosperity as a result of industrialization.

Language:Using a didactic, matter-of-fact tone, Veblen uses the repetition of words such as “consumption”, “leisure”, “vicarious”, “superior”, “servants”, and “classes” to instill the key message of the work into readers’ minds.… Read the rest here

Conspicuous Consumption

Author:  The piece was written by Thorstein Veblen, an American economist and sociologist.  He is well known for his thinking in the field, as he applied Darwinian theory to economic analysis.

Context:  Written in 1902, Veblen was writing in the midst of the second Industrial Revolution.  As the middle class began to surge, many previously lower class individuals were becoming more prosperous.  Veblen observes this phenomenon, thus he writes Conspicuous Consumption.

Language: Veblen’s tone is analytic, observant, and unromantic.  … Read the rest here

Thorstein Veblen on Conspicuous Consumption

Author: Thorstein Veblen, born in Wisconsin in 1857, was an economist and sociologist. He grew up in Minnesota, raised by his parents to value education and hard work. Perhaps this is the root for his distain of what he termed as “conspicuous consumption” and waste of the Gilded Age.

Context: He wrote Conspicuous Consumption in 1902 in his book The Theory of the Leisure Class. He wrote this during the second industrial revolution.

Language: Veblen’s tone is critical, informative and philosophical.… Read the rest here

The Theory of the Leisure Class

Author: Thorstein Veblen was an American sociologist and economist born in Wisconsin in the year 1857. He was raised in a prosperous Norwegian household by his two parents, and he thrived as from an early age they instilled solid life values and beliefs in him. He studied at multiple prestigious colleges around the country. He wrote his most famous work The Theory of the Leisure Class, when he was in his forties.

Context: This piece was published in 1899, during a period known as the Gilded Age.… Read the rest here

The Theory of the Leisure Class

Author- Thorstein Veblen, American sociologist and economics, grew up with a lot of familial emphasis on education and caused resentment for “conspicuous consumption”
Context- 1899, takes place during the Gilded Age of America (economic boom that brought many immigrants from Europe)
Language- matter- of- fact language, extremely critical
Audience- became and instant success, highly praised, meant to be widely read
Intent- to shows the superficiality of the societal trend and to show the societal rift between those that can afford luxury items and those that produce the items (how that impacts class perception)
Message- criticism of how materialism of luxury goods became a symbol of wealth and of “conspicuous consumption” (displaying luxury items to maintain social status), uses dress as an example of display of goods to indicate one’s status

Read the rest here