{"id":128,"date":"2024-01-19T22:18:47","date_gmt":"2024-01-19T22:18:47","guid":{"rendered":"https:\/\/blogs.dickinson.edu\/hist-coldwar\/?page_id=128"},"modified":"2024-04-01T16:45:56","modified_gmt":"2024-04-01T16:45:56","slug":"tv-ads-1952-1968","status":"publish","type":"page","link":"https:\/\/blogs.dickinson.edu\/hist-coldwar\/course-syllabus\/tv-ads-1952-1968\/","title":{"rendered":"TV Ads, 1952-1968"},"content":{"rendered":"
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The Living Room Candidate website<\/a>, courtesy of the Museum of the Moving Image, has collected televised presidential campaign advertisements from 1952 to the present day. They offer a great window for understanding some key trends in US history since 1945.<\/p>\n

Here is a pioneering TV ad from the 1952 campaign, presented in what was then popular movie newsreel style, for the Republican campaign of Dwight D. Eisenhower. \u00a0Think carefully about what the commercial is emphasizing \u2013and also what it omits.<\/p>\n

\"1952<\/a><\/p>\n

Compare that 1952 effort to these more polished, 1960 John F. Kennedy campaign ads, one positive and upbeat and the other quite negative:<\/p>\n

\"1960<\/a><\/p>\n

\"1960<\/a><\/p>\n<\/div>\n

 <\/p>\n

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Perhaps the most famous (or infamous) ad in the history of modern presidential campaigns appeared as a paid advertisement on TV only once \u2013the so-called \u201cDaisy ad\u201d from 1964. Students should be able to explain what this ad was about, and why it was so powerful and controversial.<\/p>\n

\"1964<\/a><\/p>\n