{"id":2076,"date":"2015-04-17T11:31:07","date_gmt":"2015-04-17T15:31:07","guid":{"rendered":"http:\/\/blogs.dickinson.edu\/spanbusiness-spr15\/?p=2076"},"modified":"2015-04-17T11:31:07","modified_gmt":"2015-04-17T15:31:07","slug":"chile-la-alegria-ya-viene-como-el-mercadeo-transformo-una-nacion","status":"publish","type":"post","link":"https:\/\/blogs.dickinson.edu\/spanbusiness-spr15\/2015\/04\/17\/chile-la-alegria-ya-viene-como-el-mercadeo-transformo-una-nacion\/","title":{"rendered":"Chile, la alegr\u00eda ya viene: Como el mercadeo transform\u00f3 una naci\u00f3n"},"content":{"rendered":"<p style=\"line-height: 18.0pt\"><span style=\"font-family: 'Georgia',serif;color: #333333\">En el mundo hispano, el nombre Augusto Pinochet es un nombre muy fuerte que provoca la recordaci\u00f3n de un tiempo muy duro de Latinoam\u00e9rica, espec\u00edficamente Chile. Bajo mucha \u00a0presi\u00f3n internacional, despu\u00e9s de 15 a\u00f1os de una dictadura bien opresiva, Augusto Pinochet, en aquella \u00e9poca dictador de Chile, decidi\u00f3 legitimar su r\u00e9gimen militar a trav\u00e9s de una elecci\u00f3n. La gente tuvo la oportunidad de votar s\u00ed, que Pinochet quedara en poder o no, para que se fuera.\u00a0<\/span><\/p>\n<p style=\"line-height: 18.0pt;text-align: start\"><span style=\"font-family: 'Georgia',serif;color: #333333\">Por primera vez en Chile, una <\/span>campa\u00f1a pol\u00edtica utiliz\u00f3 el mercadeo para influir la gente en su decisi\u00f3n de desmontar el r\u00e9gimen militar. Comerciales, estickers, y p\u00f3steres aparecieron en todas partes con una palabra sencilla y corta <span style=\"font-family: 'Georgia',serif;color: #333333\">\u00ab<\/span>no<span style=\"font-family: 'Georgia',serif;color: #333333\">\u00bb. Todav\u00eda se puede encontrar muchas cosas de la campa\u00f1a en Chile. <\/span><\/p>\n<div id=\"attachment_2057\" style=\"width: 310px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/blogs.dickinson.edu\/spanbusiness-spr15\/files\/2015\/04\/no.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2057\" class=\"size-medium wp-image-2057\" src=\"http:\/\/blogs.dickinson.edu\/spanbusiness-spr15\/files\/2015\/04\/no-300x224.jpg\" alt=\"Esta foto es un s\u00edmbolo verdadero de la campa\u00f1a \u00abno\u00bb a los fines de los a\u00f1os 80.\" width=\"300\" height=\"224\" srcset=\"https:\/\/blogs.dickinson.edu\/spanbusiness-spr15\/files\/2015\/04\/no-300x224.jpg 300w, https:\/\/blogs.dickinson.edu\/spanbusiness-spr15\/files\/2015\/04\/no.jpg 440w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-2057\" class=\"wp-caption-text\">Esta foto es un s\u00edmbolo verdadero de la campa\u00f1a \u00abno\u00bb a los fines de los a\u00f1os 80.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En el mundo hispano, el nombre Augusto Pinochet es un nombre muy fuerte que provoca la recordaci\u00f3n de un tiempo muy duro de Latinoam\u00e9rica, espec\u00edficamente Chile. Bajo mucha \u00a0presi\u00f3n internacional, despu\u00e9s de 15 a\u00f1os de una dictadura bien opresiva, Augusto Pinochet, en aquella \u00e9poca dictador de Chile, decidi\u00f3 legitimar su r\u00e9gimen militar a trav\u00e9s de [&hellip;]<\/p>\n","protected":false},"author":2437,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2076","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.dickinson.edu\/spanbusiness-spr15\/wp-json\/wp\/v2\/posts\/2076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.dickinson.edu\/spanbusiness-spr15\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.dickinson.edu\/spanbusiness-spr15\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.dickinson.edu\/spanbusiness-spr15\/wp-json\/wp\/v2\/users\/2437"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.dickinson.edu\/spanbusiness-spr15\/wp-json\/wp\/v2\/comments?post=2076"}],"version-history":[{"count":0,"href":"https:\/\/blogs.dickinson.edu\/spanbusiness-spr15\/wp-json\/wp\/v2\/posts\/2076\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.dickinson.edu\/spanbusiness-spr15\/wp-json\/wp\/v2\/media?parent=2076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.dickinson.edu\/spanbusiness-spr15\/wp-json\/wp\/v2\/categories?post=2076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.dickinson.edu\/spanbusiness-spr15\/wp-json\/wp\/v2\/tags?post=2076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}