{"id":743,"date":"2019-02-19T13:59:14","date_gmt":"2019-02-19T18:59:14","guid":{"rendered":"http:\/\/blogs.dickinson.edu\/spanbusiness2019\/?p=743"},"modified":"2019-02-19T13:59:14","modified_gmt":"2019-02-19T18:59:14","slug":"gesto-genuino-o-truco-publicitario","status":"publish","type":"post","link":"https:\/\/blogs.dickinson.edu\/spanbusiness2019\/2019\/02\/19\/gesto-genuino-o-truco-publicitario\/","title":{"rendered":"\u00bfGesto genuino o truco publicitario?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-744\" src=\"http:\/\/blogs.dickinson.edu\/spanbusiness2019\/files\/2019\/02\/0218blog4pic-300x171.png\" alt=\"\" width=\"300\" height=\"171\" srcset=\"https:\/\/blogs.dickinson.edu\/spanbusiness2019\/files\/2019\/02\/0218blog4pic-300x171.png 300w, https:\/\/blogs.dickinson.edu\/spanbusiness2019\/files\/2019\/02\/0218blog4pic.png 700w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>El presidente y el\u00a0<strong>consejero delegado<\/strong>\u00a0del Banco Sabadell han visto una ca\u00edda muy grande en el patrimonio del banco\u00a0durante\u00a02018.\u00a0 El\u00a0<strong>beneficio neto atribuido<\/strong>\u00a0al fin de 2018 fue 328,1 millones de euros, una ca\u00edda de 54,2% que el\u00a0<strong>ejercicio<\/strong>\u00a0anterior.\u00a0 Mucha de esta ca\u00edda viene porque de problemas t\u00e9cnicas grand\u00edsimas de su\u00a0<strong>filial<\/strong>\u00a0en el Reino Unido cuando empleados no pudieron acceder sus cuentas y hab\u00eda 40.000 quejas de usuarios.\u00a0\u00a0<span>\u00a0<\/span><\/p>\n<p>El presidente y el consejero delegado han decidido renunciar a sus bonus, que juntos suman casi 1,22 millones de euros.\u00a0 Es un gesto de\u00a0solidaridad\u00a0por los empleados que trabajaron para restaurar la normalidad despu\u00e9s de la migraci\u00f3n de su filial\u00a0TSB\u00a0pero no pudieron subir a los n\u00fameros de antes.\u00a0\u00a0<span>\u00a0<\/span><\/p>\n<p>Me interesa mucha la pol\u00edtica involucrado en el alto mando\u00a0<strong>rechazando<\/strong>\u00a0sus bonus.\u00a0 Es posible que es un gesto\u00a0<strong>genuino<\/strong>\u00a0para demostrar solidaridad con los trabajadores m\u00e1s bajos\u00a0de\u00a0la empresa, pero creo que hay m\u00e1s veracidad en estos gestos como\u00a0<strong>trucos\u00a0publicitarios<\/strong>.\u00a0 La mirada p\u00fablica es muy importante por\u00a0estas empresas, especialmente cuando est\u00e1n en la prensa.\u00a0 Hay m\u00e1s que los anuncios en construir la imagen p\u00fablica, y parecerse amables\u00a0a\u00a0los jefes de una empresa es muy importante.\u00a0\u00a0<span>\u00a0<\/span><\/p>\n<p><span>\u00a0<\/span><\/p>\n<p>Vocabulario\u00a0nuevo<span>\u00a0<\/span><\/p>\n<p>Consejero delegado \u2013\u00a0chief\u00a0executive\u00a0officer\u00a0(CEO)<span>\u00a0<\/span><\/p>\n<p>Beneficio neto atribuido \u2013\u00a0attributable\u00a0net\u00a0profits<span>\u00a0<\/span><\/p>\n<p>Ejercicio \u2013 time\u00a0period, fiscal\u00a0year<span>\u00a0<\/span><\/p>\n<p>Filial \u2013\u00a0subsidiary<span>\u00a0<\/span><\/p>\n<p>Rechazando \u2013 rechazar:\u00a0to\u00a0reject<span>\u00a0<\/span><\/p>\n<p>Genuino \u2013\u00a0genuine<span>\u00a0<\/span><\/p>\n<p>Trucos publicitarios \u2013\u00a0publicity\u00a0stunt<span>\u00a0<\/span><\/p>\n<p><span>\u00a0<\/span><\/p>\n<p>Obra\u00a0citada<span>\u00a0<\/span><\/p>\n<p>\u201cOliu\u00a0y Guardiola\u00a0renuncian\u00a0a\u00a0su\u00a0bonus de 1,21\u00a0millones\u00a0de euros de 2018.\u201d\u00a0<i>El Pa\u00eds<\/i>, 15\u00a0febrero\u00a02019,\u00a0<a href=\"https:\/\/elpais.com\/economia\/2019\/02\/15\/actualidad\/1550262542_577652.html\">https:\/\/elpais.com\/economia\/2019\/02\/15\/actualidad\/1550262542_577652.html<\/a>.\u00a0\u00a0<span>\u00a0<\/span><\/p>\n<p><span>\u00a0<\/span><\/p>\n<p>Vinculo<span>\u00a0<\/span><\/p>\n<p>https:\/\/elpais.com\/economia\/2019\/02\/15\/actualidad\/1550262542_577652.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El presidente y el\u00a0consejero delegado\u00a0del Banco Sabadell han visto una ca\u00edda muy grande en el patrimonio del banco\u00a0durante\u00a02018.\u00a0 El\u00a0beneficio neto atribuido\u00a0al fin de 2018 fue 328,1 millones de euros, una ca\u00edda de 54,2% que el\u00a0ejercicio\u00a0anterior.\u00a0 Mucha de esta ca\u00edda viene &hellip; 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