{"id":1613,"date":"2012-08-17T09:17:19","date_gmt":"2012-08-17T14:17:19","guid":{"rendered":"http:\/\/blogs.dickinson.edu\/wdcvfm\/?p=1613"},"modified":"2012-08-17T09:18:40","modified_gmt":"2012-08-17T14:18:40","slug":"how-people-listen-to-music-via-npr-nielson","status":"publish","type":"post","link":"https:\/\/blogs.dickinson.edu\/wdcvfm\/2012\/08\/how-people-listen-to-music-via-npr-nielson\/","title":{"rendered":"How People Listen to Music via NPR &#038; Nielson"},"content":{"rendered":"<p>We have often heard that only about 20% of college students come to school with a radio.\u00a0 We consider this statistic when we try to grow our audience by thinking of different ways to connect with people both on and off campus.\u00a0 We often broadcast Live on Britton Plaza and at downtown events so we can meet people in our community and come out of the shadows of the HUB basement.\u00a0 <a href=\"http:\/\/www.npr.org\/blogs\/money\/2012\/08\/14\/158797878\/how-teenagers-listen-to-music-in-1-chart\" target=\"_blank\">NPR posted this blog today<\/a> that showed a rather interesting breakdown of how teens listen to music.\u00a0 We are surprised and encouraged to find that 56% of teens still listen to the radio.\u00a0 When we <a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/press-room\/2012\/music-discovery-still-dominated-by-radio--says-nielsen-music-360.html\" target=\"_blank\">looked at the data<\/a> that this graph was taken from, we were even more encouraged.<\/p>\n<p><a href=\"http:\/\/www.npr.org\/blogs\/money\/2012\/08\/14\/158797878\/how-teenagers-listen-to-music-in-1-chart\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1614\" title=\"Screen shot 2012-08-17 at 9.44.29 AM\" src=\"http:\/\/blogs.dickinson.edu\/wdcvfm\/files\/2012\/08\/Screen-shot-2012-08-17-at-9.44.29-AM.png\" alt=\"\" width=\"494\" height=\"439\" srcset=\"https:\/\/blogs.dickinson.edu\/wdcvfm\/files\/2012\/08\/Screen-shot-2012-08-17-at-9.44.29-AM.png 494w, https:\/\/blogs.dickinson.edu\/wdcvfm\/files\/2012\/08\/Screen-shot-2012-08-17-at-9.44.29-AM-300x266.png 300w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/press-room\/2012\/music-discovery-still-dominated-by-radio--says-nielsen-music-360.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1616\" title=\"Screen shot 2012-08-17 at 10.04.12 AM\" src=\"http:\/\/blogs.dickinson.edu\/wdcvfm\/files\/2012\/08\/Screen-shot-2012-08-17-at-10.04.12-AM.png\" alt=\"\" width=\"392\" height=\"95\" srcset=\"https:\/\/blogs.dickinson.edu\/wdcvfm\/files\/2012\/08\/Screen-shot-2012-08-17-at-10.04.12-AM.png 392w, https:\/\/blogs.dickinson.edu\/wdcvfm\/files\/2012\/08\/Screen-shot-2012-08-17-at-10.04.12-AM-300x72.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/press-room\/2012\/music-discovery-still-dominated-by-radio--says-nielsen-music-360.html\" target=\"_blank\">Nielson has a whole report<\/a> on how people discover music.\u00a0 So how do most people still find music? RADIO! We are pleased as punch that people still respect and use this medium.\u00a0 Why do people like radio?\u00a0 It&#8217;s free.\u00a0 It&#8217;s always on.\u00a0 You don&#8217;t have to think of what you want to listen to, you just have to know what stations give you the news, information and music that you like.\u00a0 Also, some stations still have real djs.\u00a0 Live people playing music just for you.\u00a0 How nice:)<\/p>\n<p>We also believe that College Radio is still very important even in this world of changing media.\u00a0 College Radio is one of the few remaining un-commerialized forms of mass media. Our students can start broadcasting the first year they get on campus.\u00a0 We hope that teens (and adults) will continue enjoying and supporting College Radio.\u00a0 <a href=\"http:\/\/blogs.dickinson.edu\/wdcvfm\/2012\/01\/wdcv-50th-anniversary-in-2012\/\">We turn 50 this year <\/a>and we are planning on being around for a long, long time.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/press-room\/2012\/music-discovery-still-dominated-by-radio--says-nielsen-music-360.html\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-1615\" title=\"Screen shot 2012-08-17 at 10.03.44 AM\" src=\"http:\/\/blogs.dickinson.edu\/wdcvfm\/files\/2012\/08\/Screen-shot-2012-08-17-at-10.03.44-AM.png\" alt=\"\" width=\"648\" height=\"405\" srcset=\"https:\/\/blogs.dickinson.edu\/wdcvfm\/files\/2012\/08\/Screen-shot-2012-08-17-at-10.03.44-AM.png 648w, https:\/\/blogs.dickinson.edu\/wdcvfm\/files\/2012\/08\/Screen-shot-2012-08-17-at-10.03.44-AM-300x187.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>We have often heard that only about 20% of college students come to school with a radio.\u00a0 We consider this statistic when we try&#46;&#46;&#46;<\/p>\n","protected":false},"author":72,"featured_media":1614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[53708,2043],"tags":[36,10797,53786,22736,2067],"class_list":["post-1613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-representing-the-underrepresented","category-underwriting","tag-music","tag-news","tag-nielson","tag-npr","tag-radio"],"jetpack_featured_media_url":"https:\/\/blogs.dickinson.edu\/wdcvfm\/files\/2012\/08\/Screen-shot-2012-08-17-at-9.44.29-AM.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.dickinson.edu\/wdcvfm\/wp-json\/wp\/v2\/posts\/1613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.dickinson.edu\/wdcvfm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.dickinson.edu\/wdcvfm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.dickinson.edu\/wdcvfm\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.dickinson.edu\/wdcvfm\/wp-json\/wp\/v2\/comments?post=1613"}],"version-history":[{"count":0,"href":"https:\/\/blogs.dickinson.edu\/wdcvfm\/wp-json\/wp\/v2\/posts\/1613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.dickinson.edu\/wdcvfm\/wp-json\/wp\/v2\/media\/1614"}],"wp:attachment":[{"href":"https:\/\/blogs.dickinson.edu\/wdcvfm\/wp-json\/wp\/v2\/media?parent=1613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.dickinson.edu\/wdcvfm\/wp-json\/wp\/v2\/categories?post=1613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.dickinson.edu\/wdcvfm\/wp-json\/wp\/v2\/tags?post=1613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}