Briesch, Richard A., et al. “How Does Assortment Affect Grocery Store Choice?” Journal of Marketing Research, vol. 46, no. 2, 2009, pp. 176–189. JSTOR, Accessed 20 Feb. 2020.

-This post in particular relates to the fact grocery stores are often chosen based on their assortment of goods that they have in store. I plan on using this study to note the fact that Farmers Markets often have much less variety than in grocery stores purely based on resources and space. Grocery stores have large open spaces with bright lights and have the resources to make their products look as attractive as possible, in addition to having many workers in the store. Farmers Markets often rely on the farmers themselves and whoever they bring(if anyone) to assist them. Farmers each bring their own assortment of products but this cannot often compete with the thousands of products that grocery stores offer.


Francis, Mark, and Lucas Griffith. “The Meaning and Design of Farmers’ Markets as Public Space: An Issue-Based Case Study.” Landscape Journal, vol. 30, no. 2, 2011, pp. 261–279. JSTOR, Accessed 20 Feb. 2020.

-This case study dives into specific farmers markets throughout the U.S. and breaks them down  to describe their physical characteristics and properties. The study uses pictures and a series of charts to describe the physical layout of various markets and how these layouts are intentionally designed. This piece also describes the fact that Farmer’s markets are places for people and are more interactive spaces than grocery stores.