The Statement of Purpose, written by the National Organization of Women, was an attempt to bolster failing anti-discrimination laws in the 1960s. It discussed ending the discrimination of women in the work force, and changing cultural norms regarding gender roles and stereotypes. The document argued for gender equality, and gave evidence to discredit masculine supremacy. For example, the document explained that technology had “virtually eliminated the quality of muscular strength as a criterion for filling most jobs” and that “women can and must participate in old and new fields of society in full equality-or become permanent outsiders.”

The purpose of the document was to inspire women to stand up for the rights, and to convince men to treat women as equals. It was written with an inspirational and strong tone, and provided data to support its arguments. It targeted men and women in the working class.