NOW’s statement of purpose provides a holistic argument for why women should join the workforce, and gain equal rights. It was written at the time of the founding of the National Organization for Women, in response to the lack of execution of anti-discrimination laws. Its intention is to explain the core concepts on which NOW was founded, and explain what they are taking issue with.

I’m impressed with the level of consideration, and the distinctively different approaches to appealing to their audience, using arguments such as “WE BELIEVE that it is as essential for every girl to be educated to her full potential of human ability as it is for every boy-with the knowledge that such education is the key to effective participation in today’s economy and that, for a girl as for boy, education can only be serious where there is expectation that it be used in society.” Which depends on some level of sympathy, compared to ” the overwhelming majority-75%-are in routine clerical, sales, or factory jobs, or they are household workers, cleaning women, hospital attendants. About two-thirds of Negro women workers are in the lowest paid service occupations. Working women are becoming increasingl-not less-concentrated on the bottom of the job ladder. As a consequence full-time women workers today earn on the average only 60% of what men earn, and that wage gap has been increasing over the past twenty-five years in every major industry group. In 1964, of all women with a yearly income, 89% earned under $5,000 a year; half of all full-time year round women workers earned less than $3,690; only 1.4% of full- time year round women workers had an annual income of $10,000 or more.” (I apologize for the long quote) Explaining the impact women have on the economy, this kind of argument will be compelling to a different kind of person than the previous.

http://en.wikipedia.org/wiki/National_Organization_for_Women