Nicole Myers

Nicole Myers, from Reading, Pennsylvania, is a senior biology major at Dickinson College.  She is an ROTC cadet, currently acting as the Blue Mountain Battalion’s S-3, in charge of Operations.  She plans to go to medical school and serve in the Army as a doctor.

10 thoughts on “Nicole Myers”

  1. Nicole Myers, from Reading, Pennsylvania, is a senior biology major at Dickinson College. She is an ROTC cadet, currently acting as the Blue Mountain Battalion’s S-3, in charge of Operations. She plans to go to medical school and serve in the Army as a doctor.best diy craft

  2. Expert Panel Discussion: ASO 2019 and Tactics for 2020
    2019 has been an exciting year in App Store Optimization: with a number of updates in stores’ algorithms, big changes within the App Store with iOS 13 release, some indexing bugs and “keyword” dance.

    Ilia Kukharev, Head of ASO at AppFollow, invited some authorities in the niche for an Expert Panel Discussion to review the most in important changes in ASO in 2019 and tactics for 2020.

  3. Analytics has changed the face of modern marketing. In times past, branding was subjective—-you just hoped your idea was the correct one. In modern marketing, social media has created the means that allows analytics to be developed that allows a marketer to see if their campaign is the correct. Today, marketers brand by fact and not by hope.

    Nike is a prime example of how this works. In the late ’80s and early ’90s, Nike’s image was based on “cool”. They teamed with Michael Jordan to create a truly iconic brand image. The market place has changed. Many shoe companies have developed an nike promo on cool. Nike knew that it had to evolve.

    Nike evolved its image from “cool” to “friend”. In the social media era, a brand must create a friendship with its customer. Nike was able to create a brand image based on a personal relationship with its customers. It was able to do this through measuring analytics and creating a brand image around “fact” and not “hope” (as in “Gee, I hope this works”).

    Nike+ cobranded with Apple to create a community of runners. Sensors were put into Nike sneakers that measure how fast and how far its customers run. The analytics of this data is uploaded to the runner’s iPod and then to the Nike Web site.

    Nike then analyzes the data to create its brand image within the new Nike running community. Nike’s analytics has told Nike that Sunday is the most popular day for running. Nike has learned that the greater proportion of the community works out after 5 P.M. This allows Nike to target its advertising to communicate with its community during the work day. Early morning drive radio is a favorite of Nike.

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