The News of Climate Change: Is it Fair and Balanced?

 

By: Maeve Hogel

Upon googling “Is climate change real?”, I was presented with a whole slew of articles and websites that give a wide range of responses to what seems to be a yes or no question. The first two links, a government website and Wikipedia, agree that climate change is in fact real. However, the third article, from Fox Business, argues that there really is no significant consensus on climate change. So how can we, as readers and Google searchers, distinguish what is true from what is not? Living in an era with a high reliance on the Internet and powerful search engines, such as Google, we have access to massive amounts of information at the touch of a button. But should we believe that all of this information is correct?

In Merchants of Doubt, authors Naomi Oreskes and Erik M. Conway argue that a handful of scientists, with the assistance of the media, have created doubt about many significant scientific findings. Currently, we can all agree that tobacco is linked to cancer and that smoking is bad for your health (after all, it says so right on the cigarette box). However, Oreskes and Conway show that it took years after scientists first discovered tobacco’s harmful effects on health to convince the world of this fact. After the media began reporting these significant findings with catchy slogans like “Cancer by the carton”, the tobacco industry decided to refute these discoveries by hiring their own public relations firm (Oreskes, 22).

The decision to hire a PR firm, in a business sense, was genius. We heavily rely on the media, through the Internet, the TV, the newspaper, to learn about new information. By presenting different facts or showcasing data in a different way, the tobacco industry could easily show the American public a different story about the harms of smoking, just as Steven Tobak does with the data on climate change in Fox Business’ Article mentioned before.

Oreskes and Conway in their book often discuss how science is never exact. It is impossible to ever say for sure, 100% of the time, that a finding or discovery is correct. It is only true until the next discovery proves that it isn’t. This doesn’t mean we should never believe a new scientific discovery. It does however mean, that in a country with freedom of the press, there will always be someone looking to capitalize on that little sliver of doubt that exists in the field of science. Much responsibility falls on us, as we read an article or Google a question, to recognize what is reliable information and to filter out those who just trying to create doubt. It is in no way an easy task, but as climate change becomes an even more pressing matter and there continues to be many powerful naysayers, it’s a very important one.

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