Welcome to the Helweg-Larsen Lab


The Helweg-Larsen lab uses social psychological methods to examine why smart people do dumb things. We have examined the causes, consequences, and correlates of optimistic bias (thinking you are less at risk than others) as well as other health-related behaviors and cognitions. Most recently we have examined cross-culturally how moralized beliefs about smoking affect risk perceptions and willingness to quit smoking. In our current NIH-funded research we are examining the effects of stigmatization on smokers’ willingness to quit smoking.