At one point, “…you couldn’t get a cup of coffee or The New York Times, nor a bagel in town.” This quote by Professor Susan Rose is a good example of how, at one point, Carlisle was in need of revitalization. Soon after, the community answered the call. In 1981, the Downtown Carlisle Association was formed. It is a “community based, non-profit organization that works to preserve Carlisle’s rich historical heritage by combating deterioration of the Downtown and to keep the Downtown economically viable and attractive.”  It is the oldest, continuously running Main Street program in the state of Pennsylvania, using strategic partnerships, training, education, and advocacy to both revive and maintain a positive and thriving quality of life in Downtown Carlisle. Many events that they coordinate in the downtown area highlight many of the shops, offices and restaurants. 
Even almost a decade later, some of these ideas are still practiced. This is exemplified by the hiring of a retail consultant, Ms. Margaret “Midge” McCauley. In a talk given by Ms. McCauley, she talked about how the local shops needed not only more attractive storefronts to attract customers, but they also a mix of merchandises to make the overall area more appealing.
 Downtown Carlisle Association, http://www.downtowncarlisle.com/AboutDCA/tabid/52/Default.aspx.
 “Retail Therapy for Carlisle,” Dickinson College Extra Features, 26 Sept 2006