A successful blog requires dedication, time to building it and frequent captivating posts. It can even come down to a science. Digital writing is begins with a single idea and sprouts in unpredicted ways as Pete Rorabaugh 
suggests. This proposes a blog shouldn’t be linear or formal. A blog is more about the process rather than the end product. By putting in the effort to make every aspect of the blog aesthetic, relatable, sharable, and informative then each post can be unique.
Each post should have a revised design to keep the readers intrigued and enthralled. Incorporating the “golden rectangle” concept is the ideal layout of a paragraph for text. This design speeds up our ability to perceive the world without realizing according to a professor at Duke University.
Golden Rectangle Concept
Within the design of the blog come interactive features such as links to related articles/ blogs, pictures, a comment section, hyperlinks to previous posts by the author, any social media account by the author and the ability to share to popular social media outlets (Facebook, Twitter, Pinterest, LinkedIn, etc.). The users blog experience should make them feel as if they are at the center of the universe and they could utilize the post however they wanted it.
In my experience what dictates how successful a blog is dictated by the ability for users to share the post to anyone through all social media outlets. For a single blog post to go viral across the Internet that is how I measure a success of a blog since it has the ability to reach any one that you have connected with on the Internet so easily.