marketing – Dickinson College Media Center

Outline

Types of Social Media
- Facebook
- Twitter
- Youtube
- Flickr
- Blogs
Best Practices
- Connecting to people
- Know your audience. Deliver information they are interested in in a way they can connect to it.
- Be positive
- Spread good news about the organization, people currently or formerly in the organization
- Be fun
- Don’t be a narcissist
- Be genuine-people connect to that
- Thank people who comment/fan
- People like to feel special too
Updating Efficiently
- Streamlining & managing messages/media so sites cross fill each other
- If you don’t want to maintain all of the elements, start with only a few you can manage.
- Choose a point person to post
- Social Media Hour (daily/weekly)
- Images/Video are great but you have to first have someone shoot it so you can post it.
- Distribute to student workers/others in organization so it’s not on the party planners shoulders.
Promotion
- Cross Promote with like minded groups. The more eyes viewing your site the better.
- Connecting with interested parties first.
Technologies
- Selective Twitter
- Twitter Feed
- RSS Graffiti
- Involver suite
- Hoot Suite
- Tweetdeck

Links

Gracefully promote yourself online
Mashable
ReadWriteWeb
Social Media Examiner
In Social Media, Failing to Plan is Planning to Fail

Infographics related to social media
Inside the lives of social networking site users

Demographics of Social Media

The Conversation Prism

http://www.bitrebels.com/social/the-best-time-of-day-to-tweet-to-get-the-most-rts/

also see: http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/

http://www.comscoredatamine.com/2011/07/google-plus-reaches-20-million-visitors-in-21-days/

Resources

Description

We all know that (almost) everyone uses social networking on a daily basis, especially students. It would be great to meet people in these places so our organizations can connect with people on a more meaningful way. This is not an easy task but there are some great resources and best practices that can help promote your organization and connect with the people you are trying to reach.

During this session will go over the heavy hitters of social media (Twitter, Facebook, Youtube….) and try to find which platforms would be best for your organization to try to use. We will also discuss statistically what works well on these platforms and what doesn’t so you will be better informed on things that might engage your audience better than others.

Audience

Faculty, Staff, Students

Type

Instructor Led-Overview-Some hands on

Time

45 Minutes – 1 hour

Outcomes

Be able to understand the differences between social media platforms
Learn best practices to use when trying to engage your audience
Learning ways to dynamically feed content between different social media platforms

Want to know more? Contact mediacenter at dickinson.edu to set up a consultation. You can also get a sneak peek of what we cover in our training by looking over our Training Outline.