Social Networking for Departments and Organizations – Outline

• Types of Social Media
  • Facebook
  • Twitter
  • Youtube
  • Flickr
  • Blogs
• Best Practices
  • Connecting to people
  • Know your audience.  Deliver information they are interested in in a way they can connect to it.
  • Be positive
  • Spread good news about the organization, people currently or formerly in the organization
  • Be fun
  • Don’t be a narcissist
  • Be genuine-people connect to that
  • Thank people who comment/fan
  • People like to feel special too
• Updating Efficiently
  • Streamlining & managing messages/media so sites cross fill each other
  • If you don’t want to maintain all of the elements, start with only a few you can manage.
  • Choose a point person to post
  • Social Media Hour (daily/weekly)
  • Images/Video are great but you have to first have someone shoot it so you can post it.
  • Distribute to student workers/others in organization so it’s not on the party planners shoulders.
• Promotion
  • Cross Promote with like minded groups.  The more eyes viewing your site the better.
  • Connecting with interested parties first.
• Technologies
  • Selective Twitter
  • Twitter Feed
  • RSS Graffiti
  • Involver suite
  • Hoot Suite
  • Tweetdeck

Demographics of Social Media

The Conversation Prism

http://www.bitrebels.com/social/the-best-time-of-day-to-tweet-to-get-the-most-rts/

also see: http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/

http://www.comscoredatamine.com/2011/07/google-plus-reaches-20-million-visitors-in-21-days/