Defining Etiquette

In the nineteenth century as capitalism was established in many developing countries around the world, the middle class grew significantly. People began to have more money and high society and socializing became something that was not just for the aristocracy. Thorstein Veblen discussed this phenomenon in his Theory of the Leisure Class where he wrote that this upper class consumes just for show and as a performance to solidify their social standing. He also briefly mentioned that women were responsible for consuming and demonstrating on their own behalf, but also to show the wealth and stature of their husbands.… Read the rest here

Does our background influence how we look at others?

In the “Theory of the Leisure Class” by Thorstein Veblen, he critiques the upper class for their behaviors regarding their dress and speech. He observes that their odd behavior stems from capitalism and the effect is has on their need to consume goods that are seemingly un necessary. He starts off by critiquing the way they dress and the emphasis they place on the value of clothing and its ability to show ones status. His tone remains critical throughout the entire reading, stating that he sees it as wasteful to place such an emphasis on clothing for status rather than for the obvious use of clothing.… Read the rest here

Veblen’s Leisure Class

Author: Thorstein Veblen, Conspicuous Consumption (1902); American-born son of Norwegian immigrants who owned a farm where he spent his youth; his rural background may have led to his prejudice against the so-called “wasteful consumption” urban dwellers engaged in, leading him to write this essay

Context: beginning of the 20th century, during a period of rapid urbanization; the influx of Americans to large cities allowed the economy to grow because of the rise of the middle class, or the “leisure class” as he calls it

Language: he seemed to have disdain for the rise of the leisure class; he often mentions these people’s spending habits as wasteful and unnecessary

Audience: seems to be written for educated individuals, perhaps directed at those within the leisure class; may have been an address to enlighten those who participated in “conspicuous consumption” about the faults of their actions

Intent: again, it seems to have been written as a wake-up call to those within the leisure class to prevent them from further spending wastefully; he wished to highlight the divide between the middle class (those who in his eyes spent money wastefully and those who appeared to be more thrifty)

Message: The essay noted the rise of a socioeconomic class that fell somewhere between the upper class as he knew it and the lower class.… Read the rest here

Veblen’s Conspicuous Consumption

Author: Thorstein Veblen was born in 1857 in Wisconsin and moved to Minnesota where he spent the majority of his childhood working on his family’s farm. His family was a part of an immigrant farming community that stressed hard work and dedication, explains his disdain for the effects of capitalism, as shown in his book The Theory of the Leisure Class.

Context: Veblen wrote about Conspicuous Consumption in 1902 in his book The Theory of the Leisure Class and coined the phrase as a way to describe the behavioral characteristics of the emerging social class that was a result of  acquired wealth during the Second Industrial Revolution.… Read the rest here

Leisure Class

Author: Thorstein Veblen, born in 1857, was a respected American sociologist and economist. He was raised in Nerstrand, Minnesota by successful Norwegian parents who accentuated the values of hard work and education while contributing to his disdain for lavishness. He began his formal studies in economics at the age of seventeen and worked under the tutelage of many prominent economists.
Context: Veblen’s renowned economic treatise, The Theory of the Leisure Class, was published in the United States in 1899.… Read the rest here

Vicarious Consumption

Author: Thorstein Veblen was born in Cato, Wisconsin on July 30, 1857. He spent the majority of his childhood working on his family farm as part of a Norwegian immigrant farming community.  His parents stressed hard work and education, an emphasis that would factor into his disgust for conspicuous consumption. Veblen studied and worked at several universities including Johns Hopkins, Yale, and Cornell.  Veblen wrote The theory of the Leisure Class when he was in his early forties.… Read the rest here