Dickinson College Humanities Program in Norwich

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We spent the morning at Shepherd’s Bush Market in the area of Shepherd’s Bush, near Hammersmith. To get there, we took the Tube to Shepherd’s Bush station, a modern and pretty elegant-looking building. Once we were at the station, we actually had trouble finding the market. There were no obvious signs near the station, and the first person whom we asked had no idea what we were talking about. We took a wrong turn and wandered through a very new shopping and restaurant development in the same style as the station, but could not find the actual market. Someone did direct us, however, and we found the entrance.

When we entered the market, we readily realized why this place was little known.  The Shepherd’s Bush Market is no more than a narrow strip of walking space, about the length of a city block and no wider than an average road, jammed with shops on either side.  As we ventured into the market, inspecting the market’s goods and snapping photographs, we drew strange looks from shoppers there, who were invariably first generation immigrants, mostly from the Middle East.  Popular items in the market were the necessities, food and clothing accounting for over half of the market’s goods.  This suggests that, unlike other popular London market destinations, Shepherd’s Bush caters predominantly to the area’s immigrant community and their day to day shopping needs, rather than to tourists and day shoppers out for a bit of fun.  Of the food shops in the market, halal butchers were the most prevalent.  In immediate area surrounding Shepherd’s Bush Market, the same type of commerce thrived, with more halal butchers and restaurants and a few money exchange centers scattered about. Despite a heavy immigrant influence within the market, residential areas surrounding the area were largely native and seemed more affluent.

One aspect of the neighborhood that really struck us was the proximity of the local, immigrant-centered market with an enormous, modern shopping center. The Westfield Shopping Center, which opened in October 2008, is supposedly the largest shopping center in Europe. Inside we saw hundreds of people shopping at stores that ranged from Prada and Gucci to Nike and Adidas to H & M and other [slightly] more inexpensive stores. The mall was so big that there were several interactive map kiosks that would map out routes to certain stores for people. To read more about the mall, see Westfield’s website, http://uk.westfield.com/london/centre-information/about. Most of the shoppers here seemed to be white, probably native British. Both the shoppers and the elegant, silver architecture were a stark contrast to the colorful and cosmopolitan nature of the much smaller market. It seemed very strange that such a huge concentration of high-end stores was right in the middle of an area of so many immigrants. It did not match the streets around the market at all, but we noticed that there seemed to be more commercial development taking place on the other side of the mall.