While visiting the British Museum several nights ago, I noticed an interesting behavior exhibited by different ethnic groups, depending on the culture focused on in a given room. The exhibits that I was looking at that particular evening (Ancient Greeks and Ancient Asians) were rather diverse, and it was precisely this diversity that alerted me to this phenomenon. While wandering through room after room of Greek artifacts, I noticed that Asian visitors (with only very few exceptions) would pass through these rooms without stopping to actually look at many, if any, of the artifacts. I slowed my pace considerably through the remainder of the exhibit, to observe the most number of people, and sure enough, Asian visitor after Asian visitor passed through the rooms, only occasionally stopping to look at one artifact, or more likely, take a picture, before moving on. Compared to visitors who looked to be of European/American ancestry, the difference is stark. These people generally took their time through the exhibits, stopping to gawk at an exceptional pot or other artifact, and generally going at a more suitable pace for such a wonderful museum (in my opinion).
Intrigued by this, I moved on to the Asian exhibits to see if I could find a similar trend there. Sure enough, I did, but it was almost completely reversed. In this case, the Asian visitors were the ones that were slowing down to look at everything, while the people that were zipping through were almost entirely Caucasian. This is exactly what I expected to find, as my hypothesis prior to entering the Asian room was that people, whether consciously or subconsciously, care more about cultures closest to their own, and are therefore more interested in the history of these cultures. This is why those of Euro-American heritage took their time through the Greek exhibits, but zoomed through the Asian room, while the Asians exhibited the opposite behaviour.
All this may either be evidence for or against the British Museum. This small, unscientific experiment of sorts seems to show that people don’t care about other cultures, at least not as much as their own. It’s very easy to extrapolate this to all sorts of things (for example, various imperialist wars in the Middle East, religious intolerance all over the world, etc.), but I don’t want to make this post too upsetting, so I won’t dwell on sad things, and get back to the Museum. I’d rather think that this phenomenon shows that the Museum has something for everyone. No matter where you’re from, you’ll find a piece of our history at the British Museum. I’d like to think there’s a bit of hope left in the world, so I thoroughly believe that this latter theory more true than its predecessor.
Interestingly, to finish things off, I travelled to the Americas section of the museum to see what kind of demographics it attracted, to compare to my observations in the Greek and Asian sections. I found that no one, no matter who they were or what they looked like, just buzzed through. Everyone was transfixed by the Native American headdresses and canoes, but I found no Americans in the exhibit (It’s surprising how easy we are to pick out, once you live in another culture for a while). This seemed exactly contrary to my other findings, as going off of my findings, you would expect to see a whole gaggle of Americans in the part of the museum dedicated to their history. On closer inspection however, this makes perfect sense. The vast majority of Americans are not of any measurable Native American descent. Instead, we’re predominantly from Europe and Asia, which incidentally are the exhibits in which I found all the “missing” American visitors. This “exception” seems to in fact further prove the rule, as Americans, as part of a “melting pot,” still associate closely with the history of their international forefathers.
2 responses so far ↓
stepheniem // Sep 13th 2010 at 18:45
I’ve noticed this phenomenon. I’d like to poll people as they go in to see if they have a ‘checklist’ of sorts of what they want to see. Because we are certainly more likely to spend more time in an area that is closer to us, I feel like the museum has a greater responsibility to try to draw in the viewer. The British Museum is trying to do this with the 100 Objects podcast (and, from what I can gather, this seems to be working), but there is still room for improvement.
emilym // Sep 15th 2010 at 15:25
It seems that the most famous exhibits in the British Museum and the Egyptian and Greek exhibits. (In fact I just checked this by googling “British Museum,” and “Ancient Egypt” came up first of the actual collections, directly followed by “Ancient Greece.”) We can see this by the locations of these exhibits as well. Maybe this is because these ancient cultures so profoundly influenced European culture. It is interesting however that the exhibits featuring artifacts from ancient times in Britain are upstairs, and not as featured in the British Museum.
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